Quick Takeaways (read in 30 seconds)
- Royal Enfield has launched Season 5 of its global creative platform #ArtOfMotorcycling with the theme “Cine-Verse.”
- New this year: AOM Young Talent: a dedicated category for artists aged 11–18.
- Entrants design an original movie poster starring themselves and a Royal Enfield bike — any genre, any style.
- Jury includes cultural names such as Harun Robert (Rob), Raj Khatri, Diana Ordóñez and Muklay; jurors will also produce their own Cine-Verse pieces and mentor finalists.
- Top prizes include a showcase at Motoverse 2025 in Goa and an all-expenses-paid trip for winners. Submissions close ahead of the winners’ announcement in November 2025.
Royal Enfield has steadily transformed a simple idea, that motorcycling and creativity belong together, into a global cultural movement. What began as a grassroots callout to illustrators and designers in 2020 has grown into #ArtOfMotorcycling, a yearly platform that invites artists to interpret what riding means to them. For Season 5, the company hands creators the megaphone, asking them to step into the director’s role: imagine your life as a film, cast yourself and your Royal Enfield as co-stars, and distil that movie into a single, arresting poster.
Why Cine-Verse Matters:
Royal Enfield’s Cine-Verse theme challenges artists to tell a story in a single frame. The poster becomes a compact narrative, whether it’s action, romance, comedy, or Sci-Fi, capturing both the essence of cinema and the freedom of motorcycling.
The competition is designed to be inclusive and global, accepting both hand-drawn and digital artwork. Regional juries ensure that diverse cultural styles, from Bogotá’s urban murals to Bangkok’s vibrant street art, are represented on the world stage.
What’s New This Year: the Young Talent Push:
Season 5 introduces AOM Young Talent, a separate lane for artists 11–18 years old. It’s not a token category; entrants in Young Talent get the same brief, visibility and the same shot at being displayed at Motoverse alongside established creators. For a brand whose rider community skews wide in age and background, this is a smart move: it brings younger creative voices into an ecosystem that rewards craft, narrative and identity.
The Jury: Roots and Reach
Royal Enfield has pulled a jury together that mixes mainstream visibility with street credibility. Among the names announced are:
- Harun Robert (Rob): artist, designer and TV personality known for inspiring young makers in India.
- Raj Khatri: veteran creative behind over 500 movie key art posters, bringing deep film-poster expertise.
- Diana Ordóñez: Colombian urban artist whose murals fuse graffiti, surrealism and mysticism.
- Muklay (Muchlis Fachri): Indonesian pop-culture illustrator with roots in street art and bold graphic work.
Beyond judging, the panel will produce their own Cine-Verse interpretations (which become exclusive merchandise), and they’ll mentor shortlisted finalists, a useful bridge between professional practice and emerging talent. Regional juries will handle national shortlists and host workshops that reflect local creative languages.
How The Competition Works (the practical bits):
- Submit in hand-drawn or digital formats under either AOM Regular or AOM Young Talent.
- Regional shortlists feed a global jury; up to 100 works will move to the final evaluation stage.
- Prizes include an all-expenses-paid trip to Motoverse 2025 (Goa) for winners, where their posters will be shown at the AOM Arena. Winners are due to be announced in November 2025.
- To enter: visit Royal Enfield’s official Art of Motorcycling page and download the design toolkit; entries can be uploaded there and shared on Instagram using @royalenfield and #ArtOfMotorcycling #AOMCineverse.
A Quick Cultural Read: Where This Sits in Royal Enfield’s Story
The Art of Motorcycling is more than a marketing stunt. Over recent years, Royal Enfield has expanded from a niche nostalgia brand to an international player in the mid-capacity motorcycle segment, and it has done so by knitting product, community and culture together. The platform’s scale is evidence: Season 4 drew 42,000+ entries across 12 countries, displayed more than 200 works at Motoverse, and reached roughly 23.6 million people online with over 10.4 million interactions. That level of engagement makes #ArtOfMotorcycling a meaningful cultural property for the brand, not just a contest.
It’s also worth noting Royal Enfield’s commercial momentum: in fiscal 2025, the company crossed the one-million-motorcycle mark for annual sales, a milestone that reflects sustained demand in India and a sharp rise in exports. The company reported record quarterly sales and strong export growth, factors that have helped it invest in events like Motoverse and creative platforms like AOM. Those commercial wins make Royal Enfield’s cultural bets, festivals, art showcases and community rides, not just feel-good extras, but strategic brand building at scale.
Creative Platforms Matter for Riders (and readers):
Two quick observations:
- Emotional Ownership: When riders and artists create work tied to their motorcycles, the bike becomes part of identity and storytelling, not merely transport.
- Ecosystem Building: Competitions and festivals create touchpoints (workshops, merch, live shows) that expand a brand’s cultural footprint and open revenue and loyalty channels beyond bike sales.
Final Note: How to Join (and what to think about if you do)
If you’re an artist, a rider, or both, Cine-Verse is an open invitation to think cinematographically about your life on two wheels: what’s the single frame that captures you? Pick a genre with conviction, focus on a strong central silhouette (you + your bike), and use colour, type or texture to telegraph the movie’s mood. And if you’re under 18 this year, your story has a dedicated stage.
Register and download the toolkit from Royal Enfield’s official AOM page to get started. Good posters hook in the first three seconds; make yours count.
Disclaimer: Portions of this content were enhanced with the assistance of AI Tools.
