Kolkata, March 29, 2025; Kolkata Knight Riders (KKR) have unveiled a new initiative, ‘Train Like a Knight,’ in collaboration with Amul Protein, aiming to give cricket fans exclusive insights into the fitness routines of professional athletes. This fresh Intellectual Property (IP) is set to bring fans closer to the intense training, nutrition, and mental preparation that go into performing at the highest level.
Cricket is more than just a sport – it demands discipline, endurance, and peak performance. Recognizing their fans’ passion for fitness and well-being, KKR designed this initiative to bridge the gap between professional athletes and enthusiasts looking to adopt a disciplined fitness lifestyle.
A Sneak Peek into Elite Training
The initiative starts with a six-episode video series, featuring top KKR players sharing their workout routines, dietary habits, and mental conditioning techniques. The first episode, featuring Ajinkya Rahane, is already live on YouTube, giving fans an inside look at his fitness regimen.
- Fans can also check out the promo here: Promo Video
- Episode 1 featuring Ajinkya Rahane: Watch Here
More Than Just a Series – A Movement:
Binda Dey, Group Chief Marketing Officer of Knight Riders Sports, emphasized the significance of the initiative: “Our collaboration with Amul Protein is more than just a partnership – it’s a testament to our commitment to inspiring fitness and showcasing the holistic preparation of our athletes. Through ‘Train Like a Knight,’ we’re breaking down the barriers between fans and players, offering an authentic look at what it takes to compete at the highest level of professional cricket.”
While the video series is the first phase of this initiative, KKR has plans to expand ‘Train Like a Knight’ into a year-long fitness movement. This will include exclusive events, workshops, and merchandise, ensuring that fans can engage with and adopt professional-level training principles in their own lives.
A Powerful Collaboration with Amul Protein:
Amul Protein’s involvement in the initiative ensures that fans receive insights into rigorous training methods and the best nutritional practices that fuel top-tier athletes. This collaboration promises to make ‘Train Like a Knight’ an engaging, informative, and inspiring journey for cricket enthusiasts and fitness lovers alike.
With KKR continuing to innovate in fan engagement, this initiative sets a new benchmark for how sports teams can connect with their audience beyond matchdays.
