Vivo, the global smartphone brand has announced that Vivo has emerged as the fastest growing brand with an impressive 63.2% growth in terms of value and 60.9% growth in terms of volume in January 2019 versus January 2018. This is at a time when the industry grew at a mere 16.8% and 14.2% by value and volume respectively.
Having secured and sustained growth leadership, Vivo India has fortified its customer outreach by launching smartphones with innovative and groundbreaking technologies across price points in 2018. The brand continued to strengthen its leadership in the INR 20-30K price segment with the launch of V11/V11 Pro in H2, 2018. By launching devices in both the less than 20K segment (Y series) and the 20K plus segment (V series), Vivo was able to secure 15.8% growth in terms of value and 13% growth in terms of volume, in Q4 of 2018, versus Q3 of 2018 despite the industry growing of merely 2.6 % and 5.2% in volume and value respectively.
Sharing his thoughts on the accomplishments, Mr Nipun Marya, Director-Brand Strategy, Vivo India said, “We at Vivo are committed to providing customer satisfaction through innovative products at aggressive pricing. This approach has helped us acquire market acceptance, culminating in tremendous growth. It is a matter of pride to have been able to report strong results, which further testifies our commitment towards the Indian market. Going forward, we have etched out an aggressive growth plan to revolutionize technology and further strengthen our presence in the country.”
Vivo has also announced that the recently launched Vivo V15 Pro became the fastest selling smartphone in the V series by receiving an overwhelming response from consumers during its first week of sale on both offline and online channels.
