As Diwali approaches, the festive spirit is marked by vibrant lights, traditional décor, and an increasing awareness of supporting local artisans. This year, Zepto a quick-commerce platform, is taking a step further by collaborating with communities of artisans whose crafts have deep-rooted significance in Indian culture.
Zepto has partnered with 50 families of the Prajapati clan, a community of Kumhars (potters), to bring hand-crafted earthen Diyas to homes across India. These artisans have been creating beautiful clay products for generations, contributing to the essence of Indian festivals. What makes this initiative unique is how Zepto is bridging the gap between tradition and modern commerce, giving these artisans a platform that expands their reach far beyond roadside stalls or door-to-door sales.
Empowering Artisans through Quick Commerce:
In an industry where traditional artisans often struggle with limited local markets, Zepto’s initiative should be appreciated. The quick commerce platform has collaborated with over 500 artisans this festive season, selling a wide range of traditional items like Ganesh idols, Durga idols, and now Diwali Diyas. The initiative by Zepto is also an opportunity for artisans to reach a nationwide audience, empowering them to showcase their skills on a grander scale.
Pradeep Kumar, a diya artisan from the Kumhar community, expressed his appreciation, noting how Zepto has transformed his livelihood this Diwali. “This partnership has allowed us to bring our handcrafted Diyas to more homes than ever before. Zepto’s platform is helping us find new customers, and it’s making a real difference in how we work.”
Technology Meets Tradition:
Zepto’s Co-founder and CEO, Aadit Palicha, highlighted the company’s vision to empower local entrepreneurs. He shared his pride in supporting artisans like Pradeep, whose work continues to light up millions of homes this Diwali. By integrating demand forecasting with its quick commerce model, Zepto is helping artisans avoid the stress of last-minute sales, providing a more stable, efficient way to distribute their products.
In a highly competitive market, this initiative is a testament to how technology can be leveraged to preserve traditional craftsmanship while meeting the evolving needs of modern consumers.
Looking Forward: A Brighter Future for Artisans:
Zepto’s goal is to reach 10 times more homes this Diwali than it did last year, ensuring that each household has access to authentic, handmade festive products. By providing a convenient and efficient platform, Zepto is not only meeting the festive needs of its customers but also creating a sustainable, dignified source of income for artisans across India.
This initiative underscores the importance of blending tradition with technology, where e-commerce platforms like Zepto ensure that local craftsmanship thrives in today’s digital age.
For a tech-driven world, this partnership reflects how innovations in quick commerce can impact the lives of artisans, enabling them to continue their craft while reaching consumers across the country in previously unimaginable ways.
